A bookmark service that helps people easily collect and organize their wish lists

Roles: UX designer, Project Manager, Pitching

Created to change the way people make purchases and find local stores, Weeshh was a social network and crowd sourced catalogs of products. Shortlisted for incubator 21212 (21212.com), it had a functional prototype used by a group of approximately 200 people.


Weeshh was initially thought as a tool to crowdsource “cool hunting." With so many bloggers writing and posting pictures about products and lifestyle, I imagined a way to aggregate this content in a database that could be later used for forecasting trends.  

As Pinterest and other bookmarklet tools gained popularity, I prototyped Weeshh as a browser plugin and web platform. After installing the plugin, users could start collecting images of products from different e-commerces and blogs. 


1) Wireframing: Using online tool Hotgloo to create the structure of the web pages, I based my design creations on a research of best interaction experiences I had at that time while browsing other web services.

2) Layout: I worked with a graphic designer to create the PSDs while directing the art.

3) Code: with the help of three programmers, we developed the functional prototype.


User Research

In total, 48 potential customers or partners were interviewed as part of the user research. Promoter, music lovers, venue owners and PR representatives were interrogated around the struggles of discovering new music, accessible live events and event promotion. During the interviews, people would also react to A/B tests using high fidelity mockups.

Final iterations

Although the project was retired after the tests, we still worked on a cleaner design for the public version of the website and started the mobile version wireframes. 


Copyright © 2008 Edson Soares