Intranet and project management designed to facilitate the film production chain

My roles: UX Design, User Research, Project Management, QA

Date: 2010

Project management and team collaboration are tasks that become progressively challenging as a team grows and activities diversify. The routine of producing a film has the same issues, along with the peculiarities that are exclusive to the film industry.  ETC Intranet is a private network created to serve the film production companies inside the holding ETC: Mixer, CB Filmes and Pan Filmes. The system provides tools tailored for the film production workflow, allowing official staff and freelancers to search and share information.

The main section, Jobs, aggregates information and files from ongoing projects during their entire production cycle: the research papers, pre-production guidelines, post-production, and launch phases. All materials related to a project are aggregated in its related Jobs page, in an organized and accessible manner.
The ETC intranet also offers a wiki section, a check-in tool to track freelancers´ working hours, a chat window, and a video player to preview all previous productions from the archives.

With around 200 official employees and an extended network of freelancers, the biggest challenge for the ETC holding companies is the communication among its diverse staff members. To design a custom-made tool to facilitate their internal communications, I interviewed people with various roles in the film production scope:
Phase 1: Open ended interviews with different people, from the CEO to the film editors, mapping the difficult points in their daily tasks and communications
Phase 2: Wireframing
Phase 3: Second round of interviews using printed mock ups and A/B tests
Phase 4: Layout
Phase 5: Software development

Screen shot 2011-02-10 at 3.05.56 PM

In the section, Jobs, all the information regarding ongoing projects is available to the different teams involved in the video production flow, such as research, pre-production, production, post-production, and PR.


In the section Poltrona, users are able to stream the catalog of TV shows, films, advertisement spots, including old productions from the archives. This allows staff members to be aware of all the content being broadcast, even if they are not involved in every project.


Software Development by Plimx

Visual Design by Hardcuore

Selected Works

Lua 2.0Mobile app

MixgogoWeb app

Breaking InShort movie

Don't Call This UsMusic video

Solar Power ManPerformance

Communion360º Video



WeeshhWeb app

EtcWeb app

MixerWeb app

#VaiGrandeRioContent & Community

Blue Man BrasileiroContent & Community

Flickr NightsContent & Community


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