The type attack is back.
Not that it ever left.
As I read The Wall Street Journal Monday during a flight from Tampa to New York City, I was surprised to see these two type attack ads.? One of them, for Verizon, running two pages across.
Type attacks have been around forever, and they can be very effective when there is no illustration to go with the content of the story—or ad!
Ironically, these type attacks are seldom seen on the screen of a phone, so it is safe to assert that type attacks have not made the transition to digital very successfully. It would be fun to try them there.
For now, take a look here. This is Verizon, a two pager, in a broadsheet format:
And here is one for Google Cloud, single page:
Type attacks can come to rescue of that front page
The type attacks of summer
August 2, Digital House (Facebook workshop), Buenos Aires
October 6, 20, 27–King’s College, New York City
The Basics of Visual Journalism seminars