"I enjoy working in the gap between imagination and creation. I am an inquisitive designer, an unlabeled artist, a seeker at large".
After pursuing his undergraduate degree in journalism at the University of São Paulo, Edson´s curiosity and passion for digital design and storytelling led him to France where he participated in Lyon II University’s program in Editorial Management and Web Communications. He returned to São Paulo where he helped Flickr and the Blue Man Group in their international operations, and later moved to New York, where he received his Master´s degree from NYU’s Interactive Telecommunication Program (ITP).
As a designer, his work is focused on problem solving and the development of digital products. He currently acts as UX Designer at the social commerce company Lua, and has previously created digital solutions for the film production company Mixer.
As a filmmaker, he created the documentary "Sneakers - Stepping into Urban Culture" (2008), which premiered at the Sao Paulo International Film Festival (Mostra Internacional de Cinema de São Paulo) and was also featured in various different film festivals in Brazil.
Apart from film and design, he experiments with the possibilities offered by new technologies in the areas of media and storytelling. With the goal of hacking into human behavior and broadening the experience of the audience and the technology user, he has created experiences in the form of 360º video, site specific art installations and social performances in the public space.